Tuesday, 29 April 2008

Norwich Union

Sad news. Norwich Union is to change its name to Aviva. As a student of Creative Writing at UEA, I was - and am - often in Norwich - a city famed far and wide for its eponymous life insurance company. Aviva strikes me as the sort of bland globalspeak that does no one any good, and aims to avoid striking any chords or nerves - but its very blandness rankles. I suppose it does have the latinate life at its root - but the better name was the one that had a home, a real city, at its heart.
Post a Comment

THE SWIFT REPORT 2017

A WORK IN PROGRESS... I am writing this first part on the eve of New Year's Eve day - and as new remembrances come to me, I may well...